Mercedes-Benz China Fashion Week opens on Sunday with a show by independent designer Wang Peiyi, whose creations have graced the Milan runway. Photos by Zhu Xingxin / China Daily
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While Wang Peiyi's designs are attracting plenty of attention in Europe, back home in China not many people have even heard of him.
China Fashion Week 2013 A/W |
"The lineup was strong on glamorous evening pieces and also included a few more urban styles, like a leather bomber jacket over a laser-cut shift dress," Women's Wear Daily reported on its website.
Italian Vogue, meanwhile, has a photo spread of Wang's couture on its website.
Yet Wang's fellow Chinese can't easily get their hands on his clothes. Despite making his European debut and starting his eponymous label in Beijing in 2004, Wang still has no boutique in China.
His experience underscores the difficult situation faced by many of China's independent fashion designers, such as Wang Yutao, Gao Yang and Xie Feng.
At a time when China wants to build its reputation as a design and innovation hub - not just a manufacturing giant - these artists are helping make a name for Chinese fashion design, but remain nameless in their own country.
The hottest example is Exception de Mixmind. Though China's first lady Peng Liyuan wore it on her diplomatic debut, only a few consumers who pursue high-quality and distinctive Chinese design know this Guangzhou-based brand.
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