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Wednesday, December 26, 2012

The great sales stampede: Boxing Day frenzy as shoppers queue from midnight and TEN MILLION expected to spend up to £3bn


  • Selfridges takes £1.5m in first hour - most successful first 60 minutes ever
  • Number of shoppers out across the UK up by a fifth compared to last year
  • Around 800,000 expected in London's West End today, spending £50million
  • Boom has been fuelled by rich tourists from Middle East, China and Nigeria
  • Retailers slash prices and opened as early as 6am to entice consumers
  • Customers literally grab bargains as they are handed out by shop staff
  • Next in Leeds operated ten in, ten out policy to control massive crowds
  • Manchester's Trafford Centre enjoys 'biggest' Boxing Day sale in its history
By Louise Eccles, Sean Poulter and Simon Tomlinson

Records tumbled in the Boxing Day sales today as frenetic shoppers sent tills into meltdown.
Millions of bargain-hunters made a beeline for the high street, with some queuing since midnight to ensure they bagged the best deals.
Retailers up and down the country slashed prices and opened as early as 6am in a bid to entice them to part with their cash.
A record 10million shoppers are expected to have spent around £3billion - £4.8million a minute - by the end of the day.
In London's West End shopping mecca, by 11am footfall was up 31.3 per cent on Boxing Day last year with sales fuelled by rich tourists. The UK average footfall was up by 21.6 per cent.
Scroll down for video
Literally grabbing a bargain: Desperate shoppers reach out to get their hands on discounted perfume during the Boxing Day sales at Selfridges in London
Literally grabbing a bargain: Desperate shoppers reach out to get their hands on discounted perfume during the Boxing Day sales at Selfridges in London
Frenzy: The discounted perfume had customers scrambling for the boxes as if they were food hand-outs in an impoverished country
Frenzy: The discounted perfume had customers scrambling for the boxes as if they were food hand-outs in an impoverished country
Flagship store Selfridges in bustling Oxford Street reported its most successful first hour of trade ever with £1.5million rattling through the tills.
Around 3,000 eager shoppers were waiting outside the store at 7am and the first purchases were made within two minutes.
Forecasters said more than £50 million would be taken on the West End's famous shopping destinations of Bond Street, Regent Street and Oxford Street.
 

The huge surge in enthusiasm for a spending spree was attributed by tax-free shopping experts Global Blue to wealthy international shoppers drawn in by deals on premium beauty brands and designer fashion accessories.
Middle Eastern, Chinese and Nigerian shoppers were predicted to be the strongest growth nationalities for West End shopping.
Hands up if you want one: Selfridges said they took £1.5million in the first hour of trading
Hands up if you want one: Selfridges said they took £1.5million in the first hour of trading
Crazy: As the doors of Selfridges were opened thousands poured in and charged towards the items they had targeted
Crazy: As the doors of Selfridges were opened thousands poured in and charged towards the items they had targeted
Discounted shoes are displayed at Selfridges department store
A shopper looks for discounted shoes at Selfridges department store
Star attractions: Some of women's shoes being heavily discounted in Selfridges in the Boxing Day sales
One man said the prices in the United Kingdom offered better value for money than in China and fighting for bargains in Oxford Street was an experience.
As the doors of Selfridges were opened thousands poured in and charged towards the items they had targeted.
Police were brought in to guard the entrance in case any trouble broke out, but a spokeswoman for the store said there had been no problems.
Its website went down this morning under the sheer volume of visitor numbers.

Sue West, Selfridges director of operations, said handbags and menswear were flying off the shelves at their flagship West End store.
She said: 'Of the people queuing to get inside 60 per cent or 70 per cent were men. It's a great day for men's shopping. It's a tradition and people want to experience it.
'Online sales for us have been great but year on year people still want to experience the Boxing Day sales.'

The New West End Company (NWEC), a retail association which represents Oxford Street, Bond Street and Regent Street, said 500,000 people had passed through the three streets by lunchtime.
A total of 800,000 were expected by the end of the day, spending around £50million.
A shopper carries a stack of discounted perfumes inside the Selfridges department store
Shoppers scramble for perfume in Selfridges department store
Pile 'em high: One shopper peers over her stack of Boxing Day bargains (left) in Oxford Street's Selfridges
Frantic search: Selfridges said handbags and menswear were flying off the shelves at their flagship West End store
Frantic search: Selfridges said handbags and menswear were flying off the shelves at their flagship West End store

Waiting their turn: Customers queue outside the Selfridges department store in Oxford Street ahead of opening
Waiting their turn: Customers queue outside the Selfridges department store in Oxford Street ahead of opening

VIDEO: Massive Boxing Day queue goes all around the block at Selfridges in London
Jace Tyrrell, director of the New West End Company which represents retailers, said: "This is one of the strongest trading days of the year in terms of sales, and retailers are pulling out all the stops to harness the coveted international spend, whilst also attracting shoppers from across the UK all hungry for a bargain.
'Chinese shoppers are the top spenders across all three streets, and it's key we offer an unrivalled welcome for international visitors.
'We have a team of welcome ambassadors, ready to greet visitors, who speak over 22 languages combined, including Mandarin.'
Traditionally, tourist spend for December increases every year, with a massive 50 per cent increase observed between 2009 and 2010, so a big rise in international spending was not a shock today.
Richard Brown, of Global Blue, said: 'Last year, Boxing Day helped fuel a 49 per cent increase in the number of transactions year on year from these luxury focused international shoppers.
'The most popular purchases this year are expected to include designer handbags and fashion items, rarely discounted at home with an increasing appetite for premium beauty brands.
'With average spend per transaction for both Chinese and Middle Eastern shoppers at well over £1,000, their impact will be hugely valuable to this sales season.'
Man dash: Selfridges said arouind 70 per cent of shoppers queuing to get inside were men
Man dash: Selfridges said arouind 70 per cent of shoppers queuing to get inside were men

Shoppers pour down Oxford Street which, along with Bond Street and Regent Street, was expected to see around 800,000 customers spending £50m by the end of the day
Shoppers pour down Oxford Street which, along with Bond Street and Regent Street, was expected to see around 800,000 customers spending £50m by the end of the day
Scenes of shopping mayhem in London were replicated across the country.
At Birmingham's Bullring Shopping Centre, thousands were ready and waiting from 12.20am for the off.
Manchester's Trafford Centre has enjoyed what is thought to be the biggest Boxing Day sale in its history with police drafted in to help manage the crowds.
Around 22,000 shoppers had arrived by 8am, said Gordon McKinnon, director of operations.
He said: 'Dramatic price cuts across a range of sectors have proven very attractive to our customers, huge reductions have been reported in electrical goods, men's and ladies' fashions, toys and footwear.

'Many people appear to be buying in bulk, and the shops are reportedly working hard to keep the shelves fully stocked.
'Many of our shoppers received a Trafford Centre gift card - we saw record sales on gift cards this year - and they are always keen to spend those in the sales after Christmas.
Bargain bonanza: Hundreds of shoppers queue up for the 6am start to the Next Boxing Day sale at the Queensgate Centre in Peterborough today
Bargain bonanza: Hundreds of shoppers queue up for the 6am start to the Next Boxing Day sale at the Queensgate Centre in Peterborough today
Scrum: A record 10million shoppers are expected to spend an estimated £3billion - around £4.8million a minute - in high street stores today alone
Scrum: A record 10million shoppers are expected to spend an estimated £3billion - around £4.8million a minute - in high street stores today alone
'Many bargains were snapped up within minutes of opening, with great trade particularly on party fashions and accessories.
'Stores are keen to clear their autumn stock to allow them to get into their spring displays as quickly as possible.
'Many retailers have kept stock levels much tighter this year, so the sales will not be stretching on into January.
'Our advice to customers would be that if they want to grab the bargains they need to get into the stores sooner rather than later.'
At the Birstall Retail Park in Leeds, Next was forced to operate a ten in, ten out policy to keep control of the surge into the store after opening at 6am.
Frenzy: The Next store was also swamped with customers at the Birstall Retail Park in Leeds as an estimated 10million shoppers prepared to head to the high street
Frenzy: The Next store was also swamped with customers at the Birstall Retail Park in Leeds as an estimated 10million shoppers prepared to head to the high street
Smiles that say 'sales': These girls were among the first into the Next store at the Birstall Retail Park in Leeds, which is operating a ten in, ten out policy to control the surge of customers
Smiles that say 'sales': These girls were among the first into the Next store at the Birstall Retail Park in Leeds, which is operating a ten in, ten out policy to control the surge of customers

FLASHING THE CASH AND FRAYING TEMPERS: WHAT SALES SHOPPERS ARE SAYING ON TWITTER

Kieran Benfield ‏@Kieranizer: 'Highlight of the Next sale so far - hearing a woman threaten to hit someone with a stiletto if she pushed in.'
beckyjrowlands: 'Could have punched three people in Next sale. So aggressive.'
treesausage said: 'Up since 4am, queued since 4.30am, spent £796 in Next sale by 8am. Shopping kills your wallet.'
Katie Goodwin ‏@KatieJGoodwin: 'no really.... the next sale is ridiculous. the Q at 5:30 am was like level 50 on the nokia snake game.'
Yasemin‏@nanananayasemin: 'need a baseball bat and head protection...I'm facing the boxing day sales'
Lakeside Shopping Centre in Essex drafted in staff from 3am to deal with an influx of thousands of shoppers in the early hours of the morning.
The centre was bracing itself for around 110,000 customers throughout the day.
The Braehead Centre, near Glasgow, saw close to 100,000 shoppers, with 60,000 at Aberdeen’s Union Square.
Around a thousand eager bargain hunters queued up from 3am on Boxing Day to get
the pick of the bunch at the Silverlink shopping park in North Tyneside.

First in line was Susan Tonks, 38, of North Shields, who bagged £300 worth of clothes.
She said: 'I think it's great - if you are in first then you get the best deals.
'After the doors opened I got about three minutes where I could pick out the
best things, but then the shop got very busy.

'I was buying for my two children, Katie, who is three-and-a-half and Benjamin, who is 15 months old.
'Also four of my friends have had new babies recently so I have been getting clothes for them too. I've been buying presents too, but nothing for me.'
London's West End had feared greatly reduced numbers due to a Tube strike, but the walk-out didn't appear to affecting the spending spree.
The NWEC said it had provided buses to enable shop staff to get into work.
Extra buses have also been laid on for customers travelling to the West End as well as to the Westfield shopping centres in Stratford, east London, and White City, west London, Transport for London said.
'Iconic sales': Shoppers pile into Selfridges department store in London to hunt for cut-price offers
'Iconic sales': Shoppers pile into Selfridges department store in London to hunt for cut-price offers
Rammed: Shoppers hunt for bargains at Selfridges department store as their sale begins Rammed: Shoppers hunt for bargains at Selfridges department store as their sale begins
Customers dash into a Harvey Nichols
The Boxing Day Sales at Harvey Nichols
Ready, set, go! Custopmers dash into a Harvey Nichols store as it opened its doors at 10am today
Popular picks were the Next Boxing Day Sale, and the promise of knock-down prices at both Debenhams and Selfridges department stores.
Tim Walley, Bullring general manager, said: 'Today we expect over 200,000 customers to flock to Bullring all eager to pick up some bargains.

'Three of the centre's biggest retailers, Selfridges, Debenhams and Next have all launched their iconic sales today.
'Many of the centre's retailers are now offering huge discounts including up to 50 per cent off at A|X Armani Exchange and Reiss.
'Big discounts are also available at Debenhams with 50 per cent off selected products across a number of ranges including menswear, womenswear, homeware and beauty.'
Patience is a virtue: The crowds are still smiling after queuing for several hours outside Next at the Silverlink in Wallsend, North Tyneside
Patience is a virtue: The crowds are still smiling after queuing for several hours outside Next at the Silverlink in Wallsend, North Tyneside
Going wild in the aisles: Some of these shoppers queued through the night to get first dibs on the best bargains in Next at the Silverlink in Wallsend, North Tyneside
Going wild in the aisles: Some of these shoppers queued through the night to get first dibs on the best bargains in Next at the Silverlink in Wallsend, North Tyneside
The discounts on offer at Debenhams ranged from a Jamie Oliver 4-Piece Stainless Steel Cookware Set with £70 off, reduced to £100, to the remote-controlled Heli 3d Twister which is half price at £20.
Mr Walley said the centre was expecting a further 150,000 shoppers tomorrow.
It was a similar story at Leicester's Highcross Shopping Centre, with shoppers queuing from 1.30am.
More than 90,000 shoppers are expected through the centre's doors, today, and more again tomorrow when John Lewis starts its post-Christmas sales.
Jo Tallack, general manager, said: 'We welcomed more than 1.5 million shoppers to Highcross in the run up to Christmas and expect them to continue coming through the doors for post-Christmas bargains between now and the near year.
'We expect to see more than 90,000 shoppers today and another busy day tomorrow when our flagship retailer, John Lewis, opens for its annual clearance event.'
Bags of bargains: Next was also doing a roaring trade at the West Quay shopping centre on the High Street of Southampton, Hampshire
Bags of bargains: Next was also doing a roaring trade at the West Quay shopping centre on the High Street of Southampton, Hampshire

Glee: Luke McCarthy (left) and his brother Nathan (right) struggle to carry all their Next bags as they walk through Southampton
Glee: Luke McCarthy (left) and his brother Nathan (right) struggle to carry all their Next bags as they walk through Southampton
Highlights of Highcross's sales include up to 50 per cent off selected watches at Francis & Gaye and a Hugo Boss three-piece Hugh Genius suit down to £262.46.
In December, sales at the centre increased 3per cent on the year, with an estimated two million shoppers through its doors for this month alone.
In Bristol, hundreds of people queued from the early hours of this morning to be among the first through the doors of Cabot Circus' Next store.
Centre director Kevin Duffy said a long line of eager bargain hunters greeted Next staff as the clothing chain opened at 6am in Bristol for the start of its famous Boxing Day sale.
He said: 'There were a couple of hundred people waiting at 6am, and three hours later the queues are still there waiting their turn to get in.
'Several other stores within the shopping centre opened at 8am, and there were lots of people queuing there, too.'
Mr Duffy said around 180,000 people are expected to visit Cabot Circus today and tomorrow, with an estimated 100,000 of those waiting the extra day to pick up deals.
He said: 'I think some people are still coming back from holidays or time spent visiting family today, so we are expecting slightly more people through the doors tomorrow.
'That seems to be the way things happen now, people are happy to wait until December 27.'
Pleased with their purchases: These shoppers show the wait was worth it at the Highcross Centre in Leicester
Pleased with their purchases: These shoppers show the wait was worth it at the Highcross Centre in Leicester
Getting in line: Crowds queue outside Harrods before the opening of the store's Winter Sale
Getting in line: Crowds queue outside Harrods before the opening of the store's Winter Sale
The British Retail Consortium had described high-street spending as 'acceptable but not exceptional' this festive period.
Despite not opening today, John Lewis is predicting a bumper start to its sale tomorrow after record breaking figures in the week before Christmas saw it smash the £150million barrier for the first time.
Many online retailers tried to stay one step ahead of the competition by offering heavy discounts as early as yesterday.
Families spent an estimated £300million shopping online on Christmas Day morning as they shunned traditional activities to bag a bargain.
Retailers struggled to keep up with demand as thousands logged on to buy cut-price tablet computers, smartphones and Kindle e-books.
Clothing, electrical items and jewellery at up to 90 per cent off also sold out within half an hour of going online.
Despite the economic uncertainty, more than a fifth of shoppers are expected to finish their shopping spree before January has even begun, according to a survey by Sheilas' Wheels home insurance.
The big bargains on the web

The top Amazon sellers

The findings reveal Brits will spend an average of £46.10p in the Boxing Day sales and purchase 13 items each over the course of the January sales.
Amazon had already predicted that yesterday would be its busiest Christmas Day to date as thousands of customers logged on to buy downloads for its new Kindle and MP3 players.
Its 'lightning sales' – where clearance and low-stock items went online for  just two hours – proved so successful that some goods sold out within half an hour.
Few people were in the mood to shop for vacuum cleaners, however. Only 2 per cent of Montiss Mistral cordless vacuum cleaners, with a £70 discount, were sold before the sales window closed.
M&S discounted stock online by up to 70 per cent, two days before its in-store sales and John Lewis also began its online sales on December 24. The store, however, will not start its high street sale until tomorrow.
According to price comparison website MoneySupermarket.com, shoppers in the UK will spend £2.9billion in the Boxing Day sales.

'COMPLETELY UNNECESSARY' TUBE STRIKE FAILS TO DETER SHOPPERS

London's Boxing Day shoppers and tourists carried on regardless today despite a 'completely unnecessary' Tube strike disrupting large parts of the service.
Aslef, the train drivers' union, took the action in a long-running row over bank holiday pay.
The disruption, which has already led to the Premier League derby between Arsenal and West Ham United being postponed, will continue with two further walkouts on the last two Fridays in January.
Drivers are paid about £46,000 per year but want more money for what they say is an increased bank holiday workload - but bosses at Transport for London say their pay deals take that into account.
Today, as millions of bargain hunters buzzed through the capital, the Tube network continued to run but with a limited service.
Howard Collins, LU's chief operating officer, said: 'Services on the Bakerloo, Central and Victoria lines are running to central London this morning serving the West End and busy shopping areas in west and east London, with very limited services on all other lines.
'The bus network is also in full operation serving all main shopping centres and sporting events.
'Tube services will be busy and we would urge customers to check on the TfL website and TV and radio bulletins before setting off.
'This strike action is completely unnecessary, train drivers are paid a salary that reflects some bank holiday working, but the Aslef leadership is demanding to be paid twice for the same work and has rejected our attempts to resolve the matter.
'In doing so they have demonstrated a complete disregard for our customers and for the thousands of transport staff who will be working hard to get around the capital.'

A poll found almost four million of us, or 8 per cent, will head to the high street today. Five million, or 10 per cent, will shop online.
Just a few years ago chains like M&S and Next delayed opening their main outlets until December 27, allowing weary staff a break. Now, thousands of workers will be manning the checkouts as normal.
Last year, M&S opened 98 of its main stores at 7am on Boxing Day. However, it will be 178 this year, plus another 29 furniture outlets and 235 of its Simply Food stores.
The pattern will be followed by other chains such as Debenhams and House of Fraser as stores use every tactic to boost takings over the crucial festive trading period.
All the major supermarkets, such as Tesco and Sainsbury's, will also be back to their normal hours in the hope of strong sales ahead of the New Year celebrations.
The only major names to stick to tradition and hold off opening on Boxing Day are the John Lewis group and Morrisons.
December has been difficult for many retailers who rely on festive trade for more than 40 per cent of their annual sales and profit. Total spending this week is expected to reach £4.7billion as retailers dump unsold stock.

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