Sorting figure: Jessica Ennis
And when she was crowned the new ‘rear of the year’ by many - stealing Pippa Middleton’s crown - her transformation to an A-list star was complete.
Now, it has emerged that Jessica Ennis has bought a £1million home to match her newfound celebrity status.
The Olympic heptathlon champion has bagged herself the ultimate consolation prize after coming second to Bradley Wiggins in Sports Personality of the Year on Sunday.
The 26-year-old has swapped her £330,000 semi-detached home for a luxury four-bedroom property with panoramic views over the Peak District and a host of celebrity neighbours.
Former England player Chris Waddle lives just a few doors away, while cricketer Michael Vaughan and retired England manager Bryan Robson are also said to live nearby.
The London 2012 poster girl, who is on track to make £5million in sponsorship deals off the back of the Olympics, recently moved into her palatial property with her fiancé, construction site manager Andy Hill, and their chocolate brown Labrador Myla.
Set in a well-heeled village on the edge of Sheffield, it is a far cry from her upbringing in a modest terrace house, with her painter and decorator father Vinnie Ennis and social worker mother Alison Powell.
A source said Ennis hoped the sprawling home, which is set back from the road and hidden at the end of a long driveway, would offer her more security and privacy after her meteoric rise to fame.
They said: ‘It is a stunning house on one of the most expensive streets in South Yorkshire.
‘She plans to install electronic gates so that fans cannot knock on the door and has spoken about setting up a PO Box address.’ The purchase is in keeping with her new glitzy lifestyle since her victory at the Olympic Stadium on ‘Super Saturday’ in August, at London 2012.
Last week, she posted photographs of herself on Facebook with Harry Potter actor Daniel Radcliffe and singer Jessie J after appearing on The Graham Norton Show.
She has also attended a string of glamorous red carpet events and sat on the front row at the Mulberry catwalk show at London Fashion Week.
But it was not until Sunday that she became showbiz royalty when she stole the show at the Sports Personality awards in a Beckham-designed scarlet dress.
The figure-hugging gown - which showed off her curvaceous bottom - attracted front page headlines and drew hundreds of comments on Twitter.
Ennis hoped the sprawling home, which is set
back from the road and hidden at the end of a long driveway, would offer
her more security and privacy
She recently moved into her palatial property
with her fiancé, construction site manager Andy Hill, and their
chocolate brown Labrador Myla
The new-build luxury sandstone property includes a huge kitchen with porcelain floors and bespoke granite work tops
Either unconcerned about making a profit - or a victim of the economic crisis - her house is on the market for the same amount she bought it for three years ago.
The new-build luxury sandstone property includes a huge kitchen with porcelain floors and bespoke granite work tops, a billiard room and three more receptions rooms, a stone-flagged ‘entertaining terrace’ and triple garage.
The garage will comfortably accommodate her five-litre £78,930 Jaguar XKR flash sports car, which was donated by the car firm.
Golden girl: Ennis has major sponsorship deals
with Adidas, BP, Aviva, Olay, Omega, British Airways, Jaguar and
Powerade and even a dedicated website selling merchandise
Ennis took home £700,000 last year, but is expected to make more than double that this year.
She has major sponsorship deals with Adidas, BP, Aviva, Olay, Omega, British Airways, Jaguar and Powerade and even a dedicated website selling merchandise.
The range includes t-shirts for £15 with her face emblazoned across the front and the Adidas replica kit.
The athlete has recently spoken about her plans to expand the Ennis empire, saying: ‘I’d love to start my own fashion label. Whether it’s collaborating with [a big sportswear brand] or doing the more fashiony side of things.’ For now though, she is not focusing on business, but her ‘medium-sized’ wedding in May to her childhood sweetheart.
She told the Mail last week she was ‘loving all the girlie stuff’.
Speaking about buying her wedding dress, she said: ‘The dress bit was the best day of my life because you never try dresses on like that, do you?. It’s very special.
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